Nutella Is Finally Opening Up Its First Official Restaurant

Nutella Is Finally Opening Up Its First Official Restaurant

Nutella Is Finally Opening Up Its First Official Restaurant

"It's created to make you feel like you're actually walking into a jar of Nutella", Angela Baird, the director of operations at Brand Innovation Group, told the newspaper.

The design of the restaurant echoes the red and white colors on every jar of Nutella.

Nutella fans - ie, pretty much everyone - rejoice: a Nutella Cafe is opening in Chicago at the end of this month.

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The Nutella counter at the Chicago Eataly hub has enjoyed success, and the company has chose to erect a flagship Nutella Cafe in Chicago, just across from Millennium Park Plaza, on May 31.

Ferrero, the owners of Nutella announced in a news release it will open the two story Nutella Cafe at 151 N. Michigan Ave., on the southeast corner with Lake Street.

The Nutella Café will serve as both a place to quickly pick up coffee and a place for tourists to indulge-or just eat some lunch.

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Other items like freshly baked croissants, oatmeal, granola, and yogurt come filled and topped with the hazelnut spread. It's called the Nutella Café (duh), and its menu features insane sweet and savory creations made mostly with the spread.

A rep for Nutella said that the cafe will differ from the one inside Eataly because it will be owned by Ferrero USA, which owns Nutella. As Angela Baird, the director of operations of Brand Innovation Group, told the Chicago Tribune, "It's created to make you feel like you're actually walking into a jar of Nutella".

Oh, and bonus: if you're one of the first 400 people on site for the café's opening, special "surprises" are being offered (while supplies last).

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