Apple Still Reaping Rich Returns From App Biz

Developers of apps for iOS earned $20 billion in the past 12 months.

With a usual 70/30 split between developers and Apple, it's likely purchases inside the App Store total over $100 billion United States dollars.

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"People everywhere love apps and our customers are downloading them in record numbers", said Philip Schiller, Apple's senior vice president of Worldwide Marketing, in a statement. In preparation for the upcoming Worldwide Developers Conference (WWDC), Apple has recently rolled out the updated WWDC app with a bunch of curated video playlists, a new WWDC theme, and tonnes of interactive street maps.

According to Apple, Gaming and Entertainment are its top grossing app categories.

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From Pokémon GO and Super Mario Run to other standout launches such as CancerAid, SPACE by THIX, Zones for Training with Exercise Intensity, Vanido, Ace Tennis and Havenly, customers discovered and experienced new apps and games every day on the App Store. Android's prevalence in developing markets is one reason why Google Play Store app revenues continue to grow.

And as Apple puts a greater emphasis on its devices' cameras, such as the iPhone 7 and iPhone 7 Plus, it was also sure to point out apps in the Photo and Video category has skyrocketed to almost 90% growth.

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Apple has recently tweaked the App Store to make it more friendly to developers - letting them respond to negative reviews directly, for example, and cutting Apple's share of sales if the app is sold through a subscription, which the company said had grown 58% year-over-year. That might be the best news yet for companies that have worked to convince smartphone users to pay for content on their phones. Subscriptions on various favorites include Netflix and Hulu and newcomers like Tastemade, Over and Enlight.

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