Erdem Is This Year's H&M Designer Collaboration

Erdem Is This Year's H&M Designer Collaboration

Erdem Is This Year's H&M Designer Collaboration

It is not known if his wife, Oscar-winning costume designer Catherine Martin, will be involved in the Erdem x H&M film.

H&M release a high-fashion collection every year and have most famously worked with Alexander Wang, Marni, Kenzo and Balmain, which attracted an unprecedented number of customers and forced the H&M Oxford Street store in London to close due to safety concerns.

"I'm so happy to collaborate with H&M, and to explore my work on a whole new scale, including a menswear collection which I have never done before", says the designer.

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The Erdem x H&M collaboration launches in selected H&M stores worldwide and online (yes, online!) on 2 November.

Shoppers can expect to see Erdem's fascination with floral prints, lace details, and billowing cuts, which he says "reinterprets some of the codes that have defined my work over the past decade".

Baz Luhrmann, renowned film maker, who will help bring the collection to life with his unique storytelling adds: "For me fashion is always about more than just clothing, it is a form of expression - a standalone art form".

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H&M creative advisor Ann-Sofie Johansson also praised the partnership. Moralioglu called Luhrmann "one of the most important storytellers of our time" in a statement accompanying the announcement. Rose Leslie was also seen wearing one his designs at Wednesday night's Game of Thrones season 7 premiere.

Who better to create a teaser video for this dreamy range than Baz Luhrmann, the man behind The Great Gatsby, Moulin Rouge, The Get Down and Strictly Ballroom. "These are special pieces you will want to wear forever".

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