McLaren 720S MSO Shown in Eye Popping Purple at Pebble

McLaren 720S MSO Shown in Eye Popping Purple at Pebble

McLaren 720S MSO Shown in Eye Popping Purple at Pebble

Standing out against the expensive exotica on display this week's prestigious Pebble Beach Concours d'Elegance isn't easy.

The "Fux Fuchsia" colour was actually created for Mr Fux by Rolls-Royce Motor Cars Limited and has been subtly tweaked by MSO for the 720S.

McLaren 720S'Fux Fuchsia

Besides the retina-searing shade of exterior paint, the inside door appliqués, a pinstripe on the steering wheel, and the rear-view mirror are all finished in in Fux Fuchsia. The upholstery, simply called MSO Bespoke White, is also a unique option and is joined by white Alcantara floor mats and white stitching. The exhaust and window surrounds are finished in grey and some areas of the vehicle are highlighted with a carbonfibre finish. Fux has a collection of around 130 luxury and supercars, many finished in unique and unusual colors like his 720S.

Speaking on the occasion, Jolyon Nash, McLaren Automotive Executive Director, Global Sales and Marketing, said, "Challenging the art of the possible to meet the most demanding customer requirements and then delivering beyond expectations are integral to the service that McLaren Special Operations offers".

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No mechanical changes have been made, so it is powered by a twin-turbocharged 4.0-litre V8 like other 720S cars, sending 710bhp to the rear wheels via a seven-speed dual-clutch gearbox. For what it's worth, a McLaren 720S in Luxury spec will run you about $280,500.

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McLaren presents a amusing 720S in Pebble Beach, to highlight its MSO personalization departmentEach year, McLaren is one of the builders involved in the great Monterey Car Week celebration, culminating in the Pebble Beach Elegance Contest. McLaren Chief Executive Officer, Mike Flewitt, presented the vehicle to Fux in Monterey, ahead of it being displayed on the "Concept Lawn" on Concours Sunday.

If you're wondering what a 720S MSO like this costs, you're out of luck.

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