Dove expresses 'regret' for racially insensitive ad

Dove expresses 'regret' for racially insensitive ad

Dove expresses 'regret' for racially insensitive ad

What the screenshot failed to show was that the redheaded white woman removes her shirt and transforms into a third woman, who appears to be of color.

"Having the opportunity to represent my dark-skinned sisters in a global beauty brand felt like the ideal way for me to remind the world that we are here, we are handsome, and more importantly, we are valued", she said. And for a brand that has been determined to celebrate the "ordinary woman" - even though some ideas, such as various curvy-shaped bottles, thankfully never got past the whiteboards in a conference room - the fact no one within Dove or its external advisors stopped to think that the ad could be taken the wrong way raises plenty of questions.

The black woman in the ad, model Lola Ogunyemi, wrote a column for The Guardian explaining that she was so excited to land the spot in the ad, and as a darker-skinned black woman, she felt that the representation of having someone that looked like her in the ad was important.

"They should have strong teams there that can point this kind of thing out before it goes to air", she told the BBC.

Ogunyemi said the women featured in the ad understood the concept, adding that she loved the final product.

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Fans of Dove and its ideals are urged to head over to the full length of Ogunyemi's statement, as it reveals several key factors in relation to the controversial advertisement.

Ogunyemi said she was thrilled by the campaign until she began to hear from friends and acquaintances that she was the "unwitting poster child for racist advertising".

'If I had even the slightest inclination that I would be portrayed as inferior, or as the "before" in a before and after shot, I would have been the first to say an emphatic "no".

Dove declined to say how the ad was produced and approved.

Dove removed the ad and issued an apology Saturday, saying it "missed the mark in representing women of color thoughtfully". "The narrative has been written without giving consumers context on which to base an informed opinion". "I am strong, I am handsome, and I will not be erased", she wrote.

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Dove apologizes for racially insensitive ad - On TUKO TV.

People had condemned the ad, saying it was racist, and some declared a boycotting of the beauty brand.

The model said she was happy when Dove offered her the opportunity to be the face of their new body wash, as it meant she would represent dark-skinned women in a global beauty brand.

However, she also said that Dove should have spotted the risk that the sequence of images could be interpreted as racist given that it had run into trouble over similar content in the past.

Many Facebook and Twitter users said the clip signaled that white people were cleaner or more attractive than black people and likened it to 19th century soap adverts that showed black people scrubbing themselves to become white.

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