Hulu lowers price of its cheapest plan to $5.99. What's the catch?

Hulu lowers price of its cheapest plan to $5.99. What's the catch?

Hulu lowers price of its cheapest plan to $5.99. What's the catch?

Hulu's offer is worthy to be taken into consideration, especially after Netflix announced last week it will be bumping up the price of its standard plan from $9.99 to $10.99 a month and premium plan from $11.99 to $13.99 a month.

The competition between two major streaming services is heating up. This isn't a permanent price cut, but rather a limited-time promotion as the streaming service attempts to lure in new customers (and bring back old ones) ahead of the fall 2017 TV season. A commercial-free option is available for $11.99 and its live TV coupled with on-demand service is still around for $40/month.

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The company best known for leading the streaming video content game in the United States is using the price hike to support a $7 billion content creation budget for next year.

For a limited time, Hulu is offering new and returning users its least expensive streaming membership tier, which includes commercials, for $5.99 monthly instead of the usual $7.99 price. After the first year of service (including trial period), the subscription plan will increase to the standard $8 per month cost. Those now using the service will have to continue to use the same price tier to watch all their Wings reruns.

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As Variety notes, the offer actually began rolling out on September 21st, but Hulu just started sending out marketing material highlighting the deal last week.

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