Tamagotchi Virtual Pet Returns For 20th Anniversary

Tamagotchi Virtual Pet Returns For 20th Anniversary

Tamagotchi Virtual Pet Returns For 20th Anniversary

Tamagotchis are coming back to celebrate their 20th anniversary.


"This year marks the 20 Anniversary of Tamagotchi in the United States and to memorialize the occasion, Bandai America is releasing a smaller version of the device in limited quantities on November 5, 2017". Like the original Tamagotchi device, the mini Tamagotchi includes six different shell designs from the initial Japanese launch and each one includes six characters.

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Maths fans will have already realised that the first Tamagotchi went on sale in 1997, but the new ones being released this week will eschew any modern technology for a purposefully old school look. Hopefully we're now grown enough to keep them alive? The packaging design is the same as the original.

The intention for the simpler play style was because Bandai is hoping the new line will appeal to kids who played with Tamagotchi back in the '90s and who know have their own, full lives to deal with. "It's not just homework and sports now".

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"For many Generation X kids, the Tamagotchi device can be considered America's first and favorite digital pet", says Tara Badie, marketing director for Bandai America. "They're going to see it, they're going to take it, and they're going to have kids [and] siblings...that then they'll show it off to that younger generation".

The toy is 60 percent smaller than the original Tamagotchi but aside from that not much has changed. You have to feed your digital pet, care for it and clean up after it. Meanwhile, the company released a Tamagotchi app for the Apple Watch in 2015.

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