Gucci commits to going fur-free from 2018

Gucci commits to going fur-free from 2018

Gucci commits to going fur-free from 2018

A charity auction will reportedly be held to unburden Gucci's of its remaining fur clothing articles, with proceeds benefitting the Humane Society and LAV.

Luxury brand Gucci has announced it will no longer use fur in its products, a move campaigners predict will have a "huge ripple effect throughout the world of fashion".

Speaking at the 2017 Kering Talk at the London College of Fashion, the Italian luxury fashion brand's CEO, Marco Bizzarri, announced that starting with their spring/summer 2018 collection, Gucci will join the Fur-Free Alliance.

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The company joins many other leading fashion brands and retailers like Armani, HUGO BOSS, Yoox Net-a-Porter, Stella McCartney and more in going fur-free, and will be part of the global Fur Free Retailer Program.

Guccis fur-free decision is part of the companys new 10-year "Culture of Purpose" sustainability plan, which also includes the houses commitment to contribute 1 million euros as a founding partner of UNICEFs Girls Empowerment Initiative.

Anti-fur protesters have been known to demonstrate outside catwalk shows at fashion weeks around the world to call for an end to practices many see as cruel to animals, and luxury goods buyers - especially younger generations - have become more sensitive to environmental issues, too.

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Gucci will now become part of the Fur Free Alliance - an global group of organisations that campaign about animal welfare and promote alternatives to fur in the fashion industry.

Joh Vinding, Chairman of Fur Free Alliance, added: 'For decades animals in the fur industry has been subjected to intense cruelty, living their entire lives in miserable, filthy cages. "Gucci going fur-free is a huge game-changer", she said.

After many years of discussion with the Humane Society of the United States, Gucci is going fur-free. "As fashion becomes more and more ethical, supply chains that revolve around animals will be a thing of the past". Here's hoping that inspires other labels to follow suit.

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