Need Something From Target? Ask Google Assistant

Need Something From Target? Ask Google Assistant

Need Something From Target? Ask Google Assistant

But Target believes that shopping by voice won't necessarily be tied to an in-home device like the Echo or Google Home.

That means there will be some overlap between Google Express and Target's own quick delivery service, Target Restock.

Also, the Google partnerships could give buyers of its smart speakers more selection and help keep up competition in the voice-shopping market.

Google Home Mini

Target had previously been testing Google's home delivery service, Google Express, only in select markets in California and NYC.

"Target and Google teams are working on the next chapter, building experiences that digitally replicate the joy of shopping a Target store to discover stylish and affordable products", said Target's chief information and digital officer, Mike McNamara. And since items are shipped from a nearby Target store, guests will receive their orders in just two days.

Target has been testing the Google Express service in California and New York City for a while now, and today it announced that everyone in the contiguous USA can now order its products through the service.

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The expectation is that consumers will largely use Google Express today to pick up their everyday essentials - like more La Croix, which happens to be the most-ordered item in San Francisco, or Goody hair bands - the most-ordered item in L.A.

Target and Google will also let shoppers buy with Target's store credit cards next year, which offer a 5 percent discount and free shipping. Also in 2018, users will have the option to link their Target.com and Google accounts for more personalization, similar to the deal Walmart announced in August.

Through the partnership, Target and Google teams will collaborate on creating innovative digital experiences using voice and other cutting-edge technologies to elevate Target's strength in style categories such as home, apparel and beauty. You'll be instantly connected to over 50 Google Express retailers-so if you're on the go and remember you need a birthday gift for the weekend, you can just say "Ok Google, buy a kids bomber jacket from Target".

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To learn more, read this blogpost on Target's A Bullseye View.

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