Now You Can Order Food Through the Facebook App

Now You Can Order Food Through the Facebook App

Now You Can Order Food Through the Facebook App

This provides the user with a one-stop shop to look at everything you can have delivered to your home, rather than having to visit individual apps and websites.

The feature will incorporate several food ordering services including Delivery.com, EatStreet, and ChowNow. "So, we're making it even easier". Restaurants' Facebook pages have an "order now" button, and they will also be able to browse through different restaurants in the "order food" tab. But it's not at all what you might think; Facebook hasn't created its own answer to Seamless, which would be massive news for the restaurant industry.

When a user wants to order from a restaurant that has a partnership with more than one delivery service, they can select which service they'd like to use and pay for the food through the delivery service. Same goes for Caviar and some other options, so you'll still need to open those apps separately to know which restaurants use them and place an order.

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If you don't have an account, you can sign up directly from the Facebook app.

Customers can order take-out or delivery from restaurants including Jack in the Box, Panera, and Five Guys.

It'll be available in the USA only, at least initially, through Facebook's mobile apps for iOS and Android, and through your desktop browser. The feature is rolling out in the U.S. on iOS, Android and desktop.

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Facebook has been working on the new product for a year, and carried out tests with restaurants including Papa John's (PZZA).

Facebook has been developing a deeper relationship with food ordering businesses for some time. It's ever so slightly faster if you're already on Facebook, I suppose - and good exposure for some of the services that users might not already be familiar with.

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