Amazon plotting ad-supported streaming service?

Amazon plotting ad-supported streaming service?

Amazon plotting ad-supported streaming service?

While these issues, coupled with a washout at September's Prime Time Emmys, where streaming rival Hulu took home the best drama trophy for The Handmaid's Tale, leave Amazon in need of a creative turnaround, the company's long-term strategic compass points straight at Hollywood. An ad-supported membership tier could help it strengthen its lead. The new report doesn't contradict this.

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On the heels of Amazon giving a multiple-season commitment to a new Lord of the Rings prequel TV series that will air on Amazon Prime Video, Amazon is also considering developing a secondary streaming service that will be free for viewers. While Roku and Vudu offer some streaming content for free, Amazon diving into this particular realm feels like a big move for the company, which has often struggled to compete with the likes of Netflix when it comes to capturing the attention of streamers. The report states that Amazon is in talks with TV studios, movie studios as well as other media companies for providing programming for the service. It's video streaming service Watch has already gone live with dedicated shows made for the Facebook audience. Voddler has previously attempted a similar service, making all of its premium content available for free, although it soon switched tactics by only making a portion of its content available to non-paying customers. Welcome to 2017, where everyone wants everything to be free. It sounds more like a way to woo people to sample Amazon than anything else. So far the only statement Amazon has provided is that it has "no plans to create a free, ad-supported version of Prime Video". That's because Amazon Music is available without ads to everyone with a Prime subscription, whereas Music Unlimited is a separate upcharge. Prime subscribers pay an annual fee of £79 to gain access to perks like one-day delivery as well as access to Prime Video. While Netflix continues to be my first stop for something to watch on a lazy evening, Amazon tends to fill in a lot of gaps.

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