Mobile payments on Target with 'Wallet' debut

Mobile payments on Target with 'Wallet' debut

Mobile payments on Target with 'Wallet' debut

To use Wallet for in-store payment, you must be a Red Card holder - whether it be the debit or credit version - and download the Target app from the App Store. "Guests are going to love the convenience of having payment, Cartwheel [a coupon clipping service] offers, Weekly Ad coupons and GiftCards all in one place with Wallet".

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You can find out more details about the Target app and also the new Wallet feature over at Target at the link below. This is achieved because customers can now check out for payment as well as apply Cartwheel deals with a single scan of the in-app barcode. The timing of the launch, in the middle of the holiday season, couldn't be better - well, unless you're already done with your gift shopping.

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This new mobile payment system is part of Target App.

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But, as with Walmart and other retailers that still shun third-party digital wallets, this strategy may need to adjust accordingly if and when Apple and Android Pay scale to a point where they are the defacto preference for consumers. What is new is the ability to use those coupons and checkout with your card with one scan of your barcode. You then receive an electronic receipt when the payment goes through. Talks about Target launching its own mobile payment have been around since 2015, but the company waited till January 2017 to confirm its plans. This means the retailers have decided not to opt-in to Apple Pay or Android Pay, and are instead trying to encourage customers to use its own apps while shopping. Wallet is now restricted to Target's REDcard credit card and debit card. Customers will eventually be able to store and redeem Target GiftCards in the future as well.

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