Singapore first in Southeast Asia to get Amazon Prime membership programme

Singapore first in Southeast Asia to get Amazon Prime membership programme

Singapore first in Southeast Asia to get Amazon Prime membership programme

For that amount, members get to enjoy Prime Video, a membership with video game streaming platform Twitch, and unlimited free global shipping on orders above S$60 on the Prime Now mobile app. The price for the monthly membership is at S$8.99.

"Customers in Singapore have been enjoying ultra-fast delivery with Prime Now since July, and now, the introduction of Amazon Prime will take their shopping experience to the next level", said Jamil Ghani, vice president, Amazon Prime worldwide.

Mr Ghani acknowledged that some living here already have Amazon Prime memberships for the U.S. site, but encouraged "anyone living in Singapore to leverage the Prime membership package developed specifically for Singapore".

Amazon on Tuesday stopped free shipping options to Singapore for qualifying items over S$168 were reported to be no longer applicable, media reported.

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He added that green shoots in export growth are distinctly visible now with positive export growth in 13 of the past 14 months. The emphasis of the government, according to Prabhu, will on "Ease of Trading" across borders.

In July, the e-commerce giant made its biggest push into Southeast Asia by launching a free two-hour delivery service in the city-state, marking its first head-on battle with Chinese rival Alibaba (NYSE:) Group Holding.

According to Amazon, for this week, Singapore customers who are Prime members get to enjoy exclusive access to free two-hour delivery on orders over S$40.

They will also enjoy access to its video streaming service Prime Video and gaming subscription service Twitch Prime. Existing Amazon Prime Video subscribers in Singapore will not be forced into joining Prime, however, it will no longer be available for subscription as a standalone service.

"We have been very encouraged by the strong response and adoption of Prime Now over the last several months", he added.

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However, to succeed in the market, Wang asserted that Amazon needs to play to its strengths because besides its two-hour delivery promise, consumers in Singapore expect Amazon's own products like Echo, Kindle and digital books to be made available to them, have access to more products and brands from the United States, as well as digital content like games and movies.

Fans of gaming and video-streaming service Twitch will also be able to enjoy gaming perks, free channel subscription and commercial-free viewing.

The online retailer will offer Amazon Handmade products through its two-hour delivery service Prime Now, which normally carries household convenience items found in drugstores. To sign up for a free 30-day trial and to learn more, customers can visit www.amazon.com.sg. Since 2005, Prime has been focused on making customers' lives better every day.

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