Starbucks Opens Asia's 1st Premium Reserve Roastery in Shanghai

Starbucks Opens Asia's 1st Premium Reserve Roastery in Shanghai

Starbucks Opens Asia's 1st Premium Reserve Roastery in Shanghai

It is the second Starbucks Roastery with Seattle opening the first in 2014. It's one thing to imagine a fully integrated in-store and digital experience, which brings together the impressive scale of the Shanghai Roastery with the highest quality small-lot coffee beans. Called the Starbucks Roastery Shanghai, the outlet measures an astounding 30,000 sq ft - that is nearly half of a football field.

The building, which is created to look like a giant coffee bean from the sky, houses three coffee bars-one of which stretches 88 feet-a Teavana tea bar made of 3D printed recycled materials, a two-story, 40-ton copper cask used to refill the store's coffee silos and a ceiling covered in 10,000 handmade tiles constructed from American walnut inspired by an espresso machine.

The Shanghai Roastery is the first Starbucks in the world to offer an augmented reality experience to customers.

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Good news, the Seattle-based coffee company opened a 30,000-square-foot store to public in my hometown Shanghai today.

It's the longest coffee bar in the world, according to a release sent out by the coffee giant, with a two-storey roasting cask and a 3D printed tea bar. "And it looks so wonderful here, many people will come just to look".

At the Shanghai site, two huge black cast iron ovens churn out more than 80 different freshly baked products a day from focaccia sandwiches with real deal Parma ham and Italian mozzarella, to sinful desserts. The coils of long copper pipes criss-cross the ceiling, carrying the beans from the copper cask to the main coffee bar. We wanted to take that customer experience even further.

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Starbucks say the store's maximum capacity will run between 1,000 to 1,200 customers at a time, some of them sitting on the 500 or so chairs available. There will also be three bars where baristas would prepare coffee in a variety of ways. Chairman Howard Schultz told Bloomberg News on Tuesday ahead of the store's opening that China was on course to become the company's largest market in less than a decade.

It's the first of its kind, complete with interactive technology like augmented reality - being able to scan a roaster to find out more about brewing methods. During their journey, customers can earn virtual badges.

With a new Starbucks store opening in China every 15 hours - setting the country well on the path to surpass the U.S. total number of stores within a decade - it's clear that those dreams are going to keep growing at an extraordinary rate. The company has already inked a deal for an enormous 43,000-square-foot Reserve Roastery in Chicago that's set to open in 2019.

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