These are the perks of Cinemark's Movie Club subscription program

These are the perks of Cinemark's Movie Club subscription program

These are the perks of Cinemark's Movie Club subscription program

Plano-based Cinemark announced Movie Club, a movie membership program that for $8.99 per month provides members a free ticket to a 2-D movie, the ability to reserve seats with no fees and a discount on concessions in the theater. How you (and the public at large) perceive the value of this sort movie subscription relies on your cinemagoing philosophy and what you want out of a "subscription".

Cinemark is one of the biggest movie chains in the country with almost 350 theaters. Unused credits roll over and never expire when you're a member.

"We are thrilled to launch our proprietary movie membership program that is completely consumer research-driven", said Cinemark CEO Mark Zoradi in a statement.

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What do customers want in a movie theater subscription service?

Movie Club is accepted at all Cinemark locations, including Century Theatres, CinéArts, Tinseltown and Rave Cinemas. Movie Club's economics make sense compared even to MoviePass, if one goes only to Cinemark theaters in groups, purchases concessions while there, and doesn't go incredibly often. Also, as Newsweek reported in November, Mitchell donated $13,500 to accused child molester Roy Moore's Alabama Senate campaign as well as more than $1 million to Republicans in 2016, including now-President Donald Trump.

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