Chevrolet Silverado Debuts In Rugged Trail Boss Trim

Chevrolet Silverado Debuts In Rugged Trail Boss Trim

Chevrolet Silverado Debuts In Rugged Trail Boss Trim

Not only do the new materials make the Silverado stronger, but the truck is also said to be lighter.

At a glance it's apparent the new truck is more aerodynamic, with a sloping roofline and square-jawed front end.

The model shown in Texas is the 2019 Silverado LT Trailboss.

A helicopter carried the 2019 Silverado through the sky and gently lowered it onto the race track's infield.

GM, in a statement, said the new Silverado will have a high-strength steel bed floor, and use "mixed materials" to achieve "a significant reduction in total weight".

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But Chevy used Ford's switch to attack the F-150 in comparison ads, saying heavy, sharp objects would put holes through the aluminum truck bed while only denting the Silverado. The Silverado is Chevy's first all-new product since Ford rocked the truck world at the 2014 show with its aluminum-skin F-150.

Full specs and details for all trims are expected to be revealed at the Detroit auto show in January; the 2019 Silverado will begin production in winter 2018.

The 2019 Silverado boasts a striking design compared with the current model. "Chevrolet" is stamped wide across the rear tailgate.

Alan Batey, President of General Motors North America, and Global Head of Chevrolet, was on hand for the celebration. The new trim comes with the Z71 off-road package and a two-inch suspension lift. It is expected to offer improved fuel economy.

Ford's F-Series line of trucks are the biggest sellers. But the automaker did not offer many details about the truck's construction.

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Silverado is the second best-selling vehicle in the USA this year. Ram is third in both truck and overall automobile sales.

In fact, analysts say this is perhaps the most important update undertaken by GM, enough so that the company is spending $3 billion to upgrade Silverado and Sierra factories.

This weekend, Chevrolet is celebrating the 100th anniversary of its truck lineup, but it just surprised everyone with the debut of the all-new 2019 Chevy Silverado at the Texas Motor Speedway. The Silverado sold more than 570,000 light-duty pickups in 2016 - and almost 800,000 when combined with its cousin, GMC Sierra.

That's because the average transaction price for a truck is nearly $40,000, according to market research firm J.D. Power. "When our designers looked at this over the years, they realized this is what set Chevy trucks apart".

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