Cindy Crawford recreates iconic Pepsi Super Bowl ad

Cindy Crawford recreates iconic Pepsi Super Bowl ad

Cindy Crawford recreates iconic Pepsi Super Bowl ad

To introduce the Pepsi Generations campaign, the brand will air a 30-second in-game advertisement called "This Is the Pepsi" during Super Bowl LII featuring iconic celebrities of Pepsi's past and present, including a new take on the famous 1992 Pepsi Super Bowl advertisement starring Cindy Crawford and this time, also her son Presley Gerber.

"This time of year it always gets featured in the roundups of the Best Super Bowl Commercials ever, and every January I revisit my original Pepsi spot that I just love because the music was flawless and the little boys were ideal and it was just one of those commercials that everyone loved and it made people happy", Crawford told People.

The Pepsi Super Bowl 2018 commercial will feature supermodel Cindy Crawford and her son. "I am proud to play a role in this iconic pop-culture phenom and excited for fans to see our new take". Her return to Pepsi, therefore, seems like a return to safety for the company that is still walking on eggshells after the great Kendall Jenner Commercial Debacle of 2017.

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Plus! In keeping with their return to their retro roots, the brand is bringing back its original can design from the era. During Super Bowl 52, taking place on February 4, Cindy will pop open a can of Pepsi outside a dusty gas station, just like she did in 1992. Pepsi has created memorable moments across generations that have shaped culture and still generates interest from consumers today.

PepsiCo, on the other hand, reported sales for its North America beverage unit fell 3% to $5.3 billion during the third quarter, prompting the company to say it would move marketing dollars back to Pepsi and Mountain Dew.

Cindy's spot will be part of "a celebration of the band's rich history in pop culture for 120 years". It will also begin to promote the brand's decision to include retro packaging on all products, starting January 29. This is the sixth consecutive year Pepsi has sponsored the halftime show. The events will guide fans through the evolution of how Pepsi's history has connected with people over generations.

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Crawford plans to attend the Super Bowl in Minneapolis, where her father lives.

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