NBC's Super Bowl LII coverage: Pink, the National Anthem, and kneeling players

NBC's Super Bowl LII coverage: Pink, the National Anthem, and kneeling players

NBC's Super Bowl LII coverage: Pink, the National Anthem, and kneeling players

Ads are going for slightly more than $5 million per 30-second spot.

Executive Producer of Super Bowl LII, Fred Gaudelli, speaks onstage during the Television Critics Association Press Tour at The Langham Huntington, Pasadena on January 9, 2018 in Pasadena, California.

Fox, which aired the Super Bowl a year ago, reaped $500 million in ad sales from the game, selling 30-second spot for about $5 million each.

One fan in particular might be vexed on game day, however.

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Super Bowl 52 (LII) is Sunday, Feb. 4, 2018 at U.S. Bank Stadium (home of the Minnesota Vikings) in Minneapolis, Minn. Every game since 2010 has drawn at least 106 million viewers. "The game itself nearly transcends the season".

"I think there's a lot of reasons for it", Gaudelli said.

The game's massive number stands out even more as overall ratings for live TV viewing steadily declines as more people watch scripted shows through online and on-demand platforms.

"Most of the seats in most of the stadiums have been sold, but you go to Atlanta, where they just opened up a new stadium".

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"Two dozen NFL players continue to kneel during the National Anthem, showing total disrespect to our Flag & Country".

NBC said it has fewer than 10 spots left to sell in game, and its pre-game and post-game shows are almost sold out as well, as is the post-Super Bowl broadcast of the hit show This is Us. The running commentary and sharing of spots on social media have expanded the reach of the high-priced commercials beyond the telecast.

For the Super Bowl, on February 4, NBC expects to score a single-day revenue record for any media company, he said. But criticism against the National Football League for the anthem protests has risen while viewer ratings have dropped.

Lovinger said the network is projecting an audience "close" to the 21.4 million viewers who tuned in each night to the 2014 Winter Olympics in Sochi, Russia.

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