What Facebook's shift could mean to users, businesses

What Facebook's shift could mean to users, businesses

What Facebook's shift could mean to users, businesses

"Since there's more public content than posts from your friends and family, the balance of what's in News Feed has shifted away from the most important thing Facebook can do - help us connect with each other".

Zuckerberg, who last week said his "personal challenge" for 2018 was to fix Facebook, said people may spend less time on the social network as a result of the changes.

Fall in shares has reached up to 6.1% ahead of the open market, following the closing just below the flatline on Thursday.

Quality media organisations must establish "a viable subscription model on platforms that enables publishers to build a direct relationship with readers and to manage the terms of access to their content", John Ridding, chief executive of the Financial Times, owned by Nikkei, said in a statement on the changes.

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According to CNBC, Twitter stands to gain from Facebook's decision when it comes to selling advertising, with traffic for media companies dependent on Facebook as a distribution platform, set to diminish. If you're confident and content with your life, then seeing a friend or family member with a smile on their face could make you happy too. A noble goal, but for them, that means engineering your attention, and they've determined that it's easier to do that if you didn't have to painfully thumb your way past city council meeting coverage or a high school sports score that you were asking to see when you liked this news outlet's Facebook page.

Zuckerberg initially scoffed at the suggestion Facebook had been used as a Russian propaganda tool, before acknowledging that mistakes had been made and promising to do better in 2018.

That's because even if people read such content on Facebook, they don't necessarily comment or interact with it in other ways.

Admitting that its changes will likely reduce the time people spend on Facebook less was a big deal for the company.

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Changes to Facebook's News Feed may have an impact on major suppliers of news and other content. Instead, Facebook wants people to see more stuff from friends, family and other people they are likely to have "meaningful" conversations with - something the company laments has been lost in the sea of videos, news stories (real and fake), and viral quizzes on which "Big Bang Theory" character you are.

The algorithm changes will nearly certainly affect ad-supported media companies like BuzzFeed and Bustle, which depend in part on Facebook to bring in an audience. Of course, users will still be able to customize their News Feed, and prioritize certain Pages following the updates.

"It's in the same direction that Facebook has been pursuing for a while: offering a place for discussion among individuals, a community space, rather than being a news source", said Oh Se-uk, a senior researcher on digital news at the Korea Press Foundation. There will be fewer videos, which Facebook considers "passive". Downplaying those posts from brands and businesses may put revenue at risk, said James Cakmak, an analyst at Monness Crespi Hardt & Co.

A study published in August by NetBase found that Facebook is still the preferred brand of Internet users. "But those opportunities to get in front of users will be that much more impactful if it's more selective". "In our view, making the feed more relevant should boost user and engagement growth over time". Martin said. "This confirms that we will have to pursue other channels".

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