Petition calling for Snapchat to rollback redesign hits 1M signatories; company declines

Petition calling for Snapchat to rollback redesign hits 1M signatories; company declines

Petition calling for Snapchat to rollback redesign hits 1M signatories; company declines

A petition calling on Snapchat to reverse a controversial app update has now been signed by more than one million people.

The petition which on the website, is one of several appeals to Snapchat to revert to bring back its previous version of the popular social media app.

Debra Aho Williamson, a principal analyst at eMarketer stated that, "Snapchat could eventually experience more growth in older age groups, since it's redesigning its platform to be easier to use".

The only analytics that Snapchat has had was showing daily Story view counts that content creators had to screenshot just before they disappeared every 24 hours.

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"How many people have to hate an update for it to be reconsidered?" she asked.

In November, Snapchat revealed details of its update, which includes moving all chats and stories from friends to the same spot when you swipe left. Let us know down in the comments.

Snapchat is getting criticism that the new interface is hard to navigate.

The photo and video-sharing app has updated to separate content and interactions with friends from public and branded content from news services and other businesses.

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Snapchat isn't the first to make a change like this, with Facebook recently introducing an algorithm that prioritises posts from friends and family over branded content.

"As expected, it will take time for our community to get used to the changes, but overall, we are pleased with the initial results".

"Many users have found that it has not made the app easier to use, but has in fact made many features more hard", the petition says.

According to research firm eMarketer, Instagram users will total 104.7 million users this year in the USA, compared to 86.5 million users for Snapchat.

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