Tinder's future feature will let women decide who makes the first move

Tinder's future feature will let women decide who makes the first move

Tinder's future feature will let women decide who makes the first move

It's unclear when the Tinder feature will roll out, but it could potentially appear within other Match Group portfolio companies, according to the company.

Apps like Tinder and Bumble make finding a date as easy as swiping right, while digital platforms like Match.com and OkCupid use specialized algorithms to help users find the flawless partner.

"The feedback that we've heard is that women don't always want to be forced to make a move, so we want to give people the ability to choose", Ginsberg added.

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Now it's nicking its rival's main feature in a bid to boost Tinder's growth, which has been steadily declining since its heyday, and stands at just ten percent year-over-year.

"When my dad was back on the market after so many years, he made a decision to try this thing the kids call 'online dating.' Except he wasn't really sure how men on it are supposed to behave, so he created a fake woman's account to pick up tips".

There's no word as to when, exactly, Tinder's women-talk-first option will arrive.

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Currently, the platform allows people of either gender to make the first move after a match has been finalized, making Tinder one of the most successful dating apps on the market to date. With the setting turned on, both men and women have to swipe "yes" before a conversation can start, so women will be able to swipe without any worry of unwanted advances or messages they aren't ready for.

Tinder declined to offer an official comment on MarketWatch's report. According to App Annie, Tinder is more than 10x bigger in terms of monthly users and 7x bigger in terms of downloads in the last 12 months, versus Bumble.

"Often, women don't really want the pressure of kicking off the conversation, but if they want it, that's great", noted Mandy Ginsberg, the chief exec of Tinder's owner Match, in an interview with MarketWatch.

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This isn't the first change the company has made to cater to women's needs.

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