Fitbit Unveils New Fitbit Versa Smartwatch to Rival Apple Watch

Fitbit Unveils New Fitbit Versa Smartwatch to Rival Apple Watch

Fitbit Unveils New Fitbit Versa Smartwatch to Rival Apple Watch

While Fitbit clearly made some compromises to get this device out the door at a reasonable price and with decent battery life, this second attempt at a smartwatch looks way more promising and interesting than the first. Kids with smartphones can also look at their statistics through the Fitbit Ace, but the company won't show calorie counts or other metrics that don't apply to children, plus these don't have Global Positioning System capabilities or track where the children are for security purposes.

At $199, the Fitbit Versa is probably a better value proposition for most people than the Ionic (which is only $30 less expensive than the hugely popular Apple Watch Series 3).

This includes a new personalised dashboard that provides a more simplified, intuitive and holistic view of your health and fitness data. The light metal smartwatch features advanced health and fitness features like 24/7 heart rate tracking, onscreen workouts, and automatic sleep stages tracking.

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This aside, the two watches mirror each others capabilities closely, with the only other differences we know about being the Ionic's slightly more long-lasting battery that's capable of last five days to the Versa's advertised longevity of four or more days. The Versa doesn't allow you to download songs from Apple Music or Spotify, but it does have enough internal storage to store mp3 files (so you can upload songs directly from an iTunes library, for example, and save them to the smartwatch). Fitbit's sleep-tracking dashboard is the most accurate and insightful of any fitness tracker I've tested, and putting that tech in a stylish device that only needs to be charged twice a week could make Versa more competitive with Apple Watch than the Ionic was. This is probably going to be turn off for serious athletes, but Fitbit is branding this for the masses.

"As childhood obesity rates continue to rise, it's more important than ever to empower the entire family to embrace a healthy and more active lifestyle", James Park, CEO and cofounder of Fitbit, said in a statement.

The Fitbit Versa is available for pre-order now.

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The Fitbit Versa will be coming to India sometime in Q2 and will retail at a price of Rs 19,999 for the black (+black aluminium case) and gray (+silver aluminium case) color options. Shipping will start in April.

The Fibit Ace is an activity tracker that's created to make fitness fun for kids eight-years-old and up. That's because Fitbit gobbled up a portion of Pebble-its IP and engineers-to smarten up its own fitness trackers and compete with Apple. And it notifies them when they achieve their goals. If the child has a smartphone, the Ace will display call and text notifications, too. Privacy is also beefed up, with a new Fitbit family account feature that's compliant with the Children's Online Privacy Protection Act.

Rates of obesity among children and teenagers have soared 10-fold around the world in the past four decades, a global study found previous year. It will be available in blue or purple and cost $99.95.

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