Microsoft to expand Azure Cloud services in Europe, Middle East

Microsoft to expand Azure Cloud services in Europe, Middle East

Microsoft to expand Azure Cloud services in Europe, Middle East

Microsoft has launched a cloud gaming devision, which could signal the firm is setting up for a future without dedicated Xbox console hardware.

In Europe, Zander said, Microsoft's engagement with financial institutions and regulators in Switzerland over the past several years has led to a deeper understanding of the market and the opportunity for locally delivered, trusted enterprise Cloud services.

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As reported by Verge, Microsoft had been building up its cloud gaming division for a few years and also acquired companies like PlayFab for this goal. Good or bad, one way or the other, Microsoft is dipping big time into the pool of potential that cloud gaming offers.

Microsoft shipped its first video game in 1981, appropriately named Microsoft Adventure. Apparently, these conversations began last summer, and were followed by creating the structure of the organization a few months later, at the end of year. Companies such as Ubisoft have notably been using Microsoft's Azure cloud services for its multiplayer hit Rainbow Six: Siege, but Microsoft is aiming for even more.

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Microsoft is not keen on selling Xbox consoles rather it is developing a cloud-based streaming that could work on any device including Xbox. In fact, Sony themselves bought Gaikai and leveraged their streaming technology to introduce PlayStation Now. Recently Phil Spencer, the head of Xbox, spoke on the subject and his expectation refers that there could be games that run 100% in the cloud and in an interview, Kareem Choudhry mentioned that the idea is to go beyond the consoles and that the games arrive at all devices. "We're looking at ways to make that content available to anyone no matter what device they're on", he added. The company says that the response they got for Game Pass is really wonderful and it proves to be a success.

"What we're doing with game pass and creating a subscription-based product, where over half the content is third-party content". Part of the way Microsoft will get there with its new gaming cloud focus is with subscription services. "I would say we're getting started from a subscription product perspective", explained Choudhry.

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