The good news for those who think iPhone prices are out of control is that UBS also predicts that Apple will ensure a constant influx of new customers by further reducing prices at the bottom of the range.

Milunovich believes that Apple has three-point agenda behind the new strategy that defines the price of iPhones scheduled for the launch in late 2018.

The employee who leaked the meeting to a reporter later told Apple investigators that he did it because he thought he wouldn't be discovered.

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But that doesn't mean that Apple is impervious to leakers, and the last 12 months have been a little worse than usual.

To counterbalance the rising price of the most premium iPhone in the line, USB analysts suggest that Apple might release relatively cheaper alternatives - like how the iPhone 8 and iPhone 8 Plus seemed like a steal when they released alongside the iPhone X - in addition to discounting older models, like last year's iPhones and the iPhone SE.

Bloomberg posted the memo in its entirety at the bottom of the article, and the tone of the memo is equal parts advisory and subtly threatening. Now, Apple Store employees have admitted that the Cupertino-based company is hiring external contractors to assist the Apple Store employees.

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Over the last few years, Apple has successfully persuaded its customers to increase what they pay for phones from an average of somewhere around $600 to almost $800.

A similar thing happened for the iPhone 7 previous year. Although the documents in the filing were processed in September 2017, there are indications that Apple prepared them as early as July. The iPhone 8 and iPhone 8 Plus that were revealed at the same time also came in a gold finish. Those 29 people included employees, contractors, and supply chain partners. Global Security's digital forensics also helped catch several employees who were feeding confidential details about new products including iPhone X, iPad Pro and AirPods to a blogger at 9to5Mac. "In some cases, they face jail time and massive fines for network intrusion and theft of trade secrets both classified as federal crimes", the memo says. It adds that in these situations, Apple staffers have "everything to lose" if they give in.

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