The Yeti and NRA Feud? It's Complicated

The Yeti and NRA Feud? It's Complicated

The Yeti and NRA Feud? It's Complicated

Yeti pulled out of its partnership as an NRA vendor without prior notice and "refused to say why", the email reads.

YETI also denied NRA claims it was no interested in "helping America's young people enjoy outdoor recreational activities".

The NRA sent an email to its members on Saturday announcing the decision.

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On April 23 the owner of a Yeti camouflage hat responded to Yeti cutting ties with the NRA Foundation by cutting the Yeti logo off his hat.

The message continued: "In fact, YETI should be ashamed".

Coates feels the response is vague and doesn't answer the accusations about YETI ending its longtime partnership with the NRA Foundation.

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Meanwhile, when speaking of Yeti's competitors, Orca sells a line of officially licensed NRA-branded coolers while RTIC over the weekend posted the text of the Second Amendment to the Constitution across their social media. She claimed YETI would no longer support the Foundation with its products. That's according to a letter from a prominent NRA lobbyist claiming the Texas-based brand has ceased doing business with the NRA Foundation, the gun lobby's charitable arm. "We thought you needed this information".

Yeti Coolers was formed in 2006 and quickly built an enviable reputation for high-priced exotic coolers designed for everything from fishing excursions, to camping, tailgating and more.

We spoke with a person with knowledge of this situation, who maintained that YETI in no way severed their business relationship with the NRA Foundation or any other NRA entity, and that the only thing YETI changed was an across-the-board "legacy" discount program that was not unique to the NRA. "YETI was founded more than 10 years ago with a passion for the outdoors, and over the course of our history we have actively and enthusiastically supported hunters, anglers and the broader outdoor community".

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Adam Ruggiero is an all-sport activity junkie - from biking, running, and (not enough) surfing, to ball sports, camping, and cattle farming. Like nots: neckties, escalators, manicured lawns.

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