Microsoft plans to take on iPad with low-priced Surface tablets

Microsoft plans to take on iPad with low-priced Surface tablets

Microsoft plans to take on iPad with low-priced Surface tablets

They'll be priced around $400, according to sources.

Microsoft hasn't really refreshed the design of its Surface tablets since the 2014 Surface Pro 3, so it will be interesting to see Panos Panay's team can out-innovate Apple's popular but slightly dated iPad design. The Surfaces will reportedly come with 10-inch screens, rounded edges, weigh around 20 percent less than current higher-end Surface models, and cost around $400.

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It claims that Microsoft is "seeking a hit in a market for cheaper devices that Apple dominates with the iPad" and cites people familiar with the matter. Microsoft took its first tepid steps to USB-C with the Surface Book 2, which was released last Fall.

The new Surface tablets will debut in 2H18. Like previous Surface tablets, it will feature an integrated kickstand.

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Perhaps most importantly, there's no reason to fear an unlikely comeback of the universally loathed Windows RT platform, with the full 10 Pro experience to be offered on a tighter than usual budget. Anyway, it's seems likely that the Redmond giant could hold a special event to introduce these new Surface tablets later this year, maybe with some updates for other Surface products along the way. Apple is the dominant player in the tablet market and makes iPads ranging from $329 in price all the way up to over a $1,000 with the iPad Pro.

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