Whole Foods sales items get even cheaper for Amazon Prime members

Whole Foods sales items get even cheaper for Amazon Prime members

Whole Foods sales items get even cheaper for Amazon Prime members

Amazon has linked its Prime program with its first batch of Whole Foods Market stores, offering members of the shoppers' program a 10 percent discount on sale items and other deals on select grocery items.

The Whole Foods location in Seattle's South Lake Union neighborhood, just blocks from Amazon's headquarters in Seattle.

Whole Foods now has over 470 stores in the U.S., Canada and United Kingdom combined, but the majority - 463 - are in the U.S. Amazon cut prices on many items at Whole Foods upon completing the acquisition previous year, as part of its broader push into physical retail stores. And it already offered special coupons to Prime members to help them save more at times - like when it discounted Thanksgiving turkeys, for example. These will be labeled in store with yellow "10% off" sale signs, and "Prime Member Deal" signs, respectively.

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For instance, this week in Florida, wild-caught halibut steaks will be $9.99 a pound, about half the regular price.

Cold-brew coffee at Allegro coffee bars: 50 percent off 16 oz. The company says it ultimately plans to make Amazon Prime the Whole Foods Market customer rewards program.

To get the benefits, Prime members will need to download the Whole Foods app on their phone and input their Prime information.

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Amazon had hoped to integrate Prime into all of its Whole Foods stores earlier this year, but the effort has been hindered by technical difficulties, some of which are related to the company's point of sale systems at checkout, according to an employee not authorized to speak publicly. That translates into a big opportunity to boost Whole Foods' business, if Amazon can use the new discounts to bring more people into stores.

And the stores themselves are serving as the brick-and-mortar presence for Amazon's online store, with things like Amazon Lockers, support for returns, and the ability to shop Amazon hardware, like Echo speakers and Fire TV.

Inc and Whole Foods Market are up to a surgical strike in the already savage grocery price war.

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