IHOP Changes Name to International House of Burgers

IHOP Changes Name to International House of Burgers

IHOP Changes Name to International House of Burgers

Could it be marketing genius or one of the most talked about branding blunders brandished by a breakfast joint?

The chain announced the change from IHOP to IHOb on June 4 with a tweet of the "p" in the iconic logo undergoing a flip to become a "b".

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IHOb tweeted the announcement in a video shortly after 8 a.m. Among the burgers now available are Big Brunch, Cowboy BBQ, Mushroom Swiss, Jalapeno Kick and Mega Monster.

"We're flippin' from pancakes, pancakes, pancakes to burgers, burgers, burgers", the company announced on Monday, announcing the shift that it teased by mentioning a looming name change last week.

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IHOb is offering special deals on the new burgers included on its menu for a limited time.

Burgers was a popular one. It doesn't seem like any of the restaurant chain's original items will be changed or replaced as a result of the new burgers.

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"We're always going to have pancakes on the menu, we're always going to be IHOP", the company's president, Darren Rebelez, told Fox News on Monday from the flagship IHOb in Hollywood, California.

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