IHOP admits it 'faked' IHOb name change to promote new burgers

IHOP admits it 'faked' IHOb name change to promote new burgers

IHOP admits it 'faked' IHOb name change to promote new burgers

Last month the breakfast joint announced it was going to change its name from International House of Pancakes to International House of Burgers in honor of its newest menu item.

The company Twitter page had the following today on it: "We're giving away 60¢ short stacks on July 17 from 7a-7p for IHOP's 60th birthday".

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To celebrate the return of IHOP and the chain's 60th birthday, IHOP is selling short stacks of pancakes for just 60 cents on July 17.

IHOP announced on Facebook that its name change was a hoax to promote new burgers, according to KATU-2.

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The answer is yes, both burgers and pancakes will be left on IHOP's menu. The promotional campaign, which drew widespread criticism on social media, invited fans to guess what the "B" stood for, ultimately revealing that "IHOb" reflected a new focus on a line of "Ultimate Steakburgers".

"It remains to be seen whether the buzz will translate to people being more likely to consider dining at IHOP", according to Business Insider.

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