Following data scandal fine in UK, Facebook may face penalty in Australia

Following data scandal fine in UK, Facebook may face penalty in Australia

Following data scandal fine in UK, Facebook may face penalty in Australia

The amount is the maximum that the agency, the Information Commissioner's Office, can levy for violation of Britain's data-privacy laws.

Facebook will be put under more scrutiny by United Kingdom regulators involving “evidence that copies of the data/parts of it also seem to have been share with other parties and on other systems beyond” despite Cambridge Analyticas declaration that it had wiped all the data that it was asked to.

"Facebook users will be rightly concerned that the company left their data far too vulnerable to being collected without their consent by developers working on behalf of companies like Cambridge Analytica".

"The alleged breaches surround the circumstances in which a third party, Cambridge Analytica, gained unauthorised access to users' profiles and information", the company said.

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Elizabeth Denham, the Information Commissioner, wrote in her accompanying report that Facebook should have done more to explain to its users why they were targeted for specific political advertisements or messaging. Facebook will have an opportunity to respond to the findings, after which the office will render a final judgment.

Cambridge Analytica, which was hired by Donald Trump in 2016, has denied its work on the USA president's successful election campaign made use of data. The General Data Protection Regulation, more commonly called the GDPR, allowed for a maximum fine of 20 million euros or 4 percent of a company's annual global revenue from the year before, whichever is higher.

"New technologies that use data analytics to micro-target people give campaign groups the ability to connect with individual voters". She added: 'Trust and confidence in the integrity of our democratic processes risk being disrupted because the average voter has little idea of what is going on behind the scenes. It's also about half of what the Spanish data protection authorities previous year extracted from to the firm for privacy failings.

In the aftermath of the Cambridge Analytica scandal, Facebook notified users who were affected by the data misuse with alerts at the tops of their news feeds.

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Denham also called for the government to introduce a statutory code of practice for the use of personal data in political campaigns, adding that "this can not be at the expense of transparency, fairness and compliance with the law".

"We have been working closely with the Information Commissioner's Office in their investigation of Cambridge Analytica, just as we have with authorities in the U.S. and other countries".

The report also initiates the prosecution of SCL Elections Ltd, which is Cambridge Analytica's parent company, "for failing to properly deal with the ICO's Enforcement Notice".

That's despite earlier estimates that 2.7 million users in the European Union had their data improperly shared.

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