YouTube Pulls Terrifying ‘The Nun’ Teaser Trailer For Violating Company Policy

YouTube Pulls Terrifying ‘The Nun’ Teaser Trailer For Violating Company Policy

YouTube Pulls Terrifying ‘The Nun’ Teaser Trailer For Violating Company Policy

Following the backlash, YouTube took off The Nun ad but there are still many places and channels where you can view the banned advertisement. The six-second ad shows a volume sign decreasing until it reaches mute, and then the nun appears as part of a horrific jump-scare.

A tweet warning people to be on the lookout for the ad received over 100,000 retweets, and shortly afterwards YouTube responded to say the ad had been removed for violating its "shocking content policy", which prohibits extreme violence or jump scares in ads precisely because they have such potential to offend, scare, or even trigger health issues for viewers.

Though the ad has been removed from the platform, you can still watch the full trailer of The Nun - that's if you can courageous it.

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While effective, it seems the marketing team took things a step too far with a gimmicky new jump scare created to play in front of select YouTube videos. "The teaser is quite effective, and now that it's been pulled, it should put a little extra attention on the upcoming horror movie". Apparently, the ad violated their content policy for being too shocking.

What do you think of New Line's "Conjuring Universe"? "We value diversity and respect for others, and we strive to avoid offending or shocking users with ads, websites, or apps that are inappropriate for our ad network", YouTube said.

The Nun is the fifth installment to the horror film franchise and is a spin-off to the film The Conjuring 2. Examples of content considered violent or shocking include "gruesome imagery" and "promotions that are likely to shock or scare".

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It follows Father Burke (Demian Bichir) and a novitiate, Sister Irene (Taissa Farmiga), as they carry out an order from the Vatican to investigate a mysterious death at a Romanian abbey where "there's some sort of presence that shouldn't be there", Farmiga told EW.

The Nun will hit theaters on September 7th.

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