Burberry to stop destroying unsold stock

Burberry to stop destroying unsold stock

Burberry to stop destroying unsold stock

According to Kirsten Brodde, head of the Detox My Fashion campaign at Greenpeace, "Burberry shows no respect for its own products and the hard work and natural resources that are used to make them".

British fashion house Burberry said Thursday it will stop burning unsold goods and using real fur in response to criticism on social media and from environmental activists. "Modern luxury means being socially and environmentally responsible".

Burberry, the maker of iconic trench coat has announced that it will stop the practice of destroying unsaleable products, with immediate effect.

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An investigation a year ago found that Swedish high street retailer H&M had incinerated 60 tons of clothes since 2013.

Burberry has also confirmed that it will no longer use real fur in its products.

"Our responsibility goals cover the entire footprint of our operations and extend to the communities around us", said chief executive Marco Gobbetti. Gobbetti added that the belief is core to Burberry and key to the company's long-term success, as the company is committed to applying creatively in the same way to all parts of the company as it does with its products. The company did an about-face Thursday, saying it would find ways to fix, donate or repurpose materials from unsaleable products. Burberry, known for its tartans and trench coats, became the face of the practice in recent months after disclosing it had destroyed nearly $37 million (29 million pounds) in goods a year ago - a revelation that piqued investors' ire at the London-based company's annual meeting in July.

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Over the last year, Burberry has entered into a partnership with Elvis & Kreese a luxury company in which more than 120 tons of leather products are to be transformed into different new products during the upcoming five years. For Riccardo Tisci's debut collection for Burberry later this September, there will be no real fur products, and Burberry's statement said the company will "phase out" existing products that do have real fur.

In this file photo taken on February 20, 2017 models present creations from the Burberry collection during a catwalk show on the fourth day of the Autumn/Winter 2017 London Fashion Week in London.

She said: 'The few fashion houses refusing to modernise and listen to the overwhelming public opinion against fur are now sticking out like a sore thumb for all the wrong reasons.

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