New Apple watch could take bite out of Swiss market

New Apple watch could take bite out of Swiss market

New Apple watch could take bite out of Swiss market

Apple is expected to ship 127 million iPhones, new and old, in the second half of 2018, achieving a modest volume growth over the same period previous year.

Lost in the fray of Apple's big hardware event was the announcement that it would no longer include a dongle, free of charge, with the purchase of a new iPhone.

Yesterday Apple announced the iPhone XR, a lower-cost new iPhone that sits beneath the American maker's new iPhone XS and iPhone XS Max flagships.

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The iPhone XR surprisingly includes numerous same capabilities as the iPhone XS, with the most significant differences being the LCD display and a single-lens camera system. Gareth recons that the lower price will make the iPhone XR the best selling new iPhone revealed this year.

Apple previously included a lightning to USB cable, USB power adapter, headphones for use with a Lightning connector and a dongle in the box containing a new iPhone.

Predictably, the move to charge extra for the dongle generated some criticism on Twitter. That underdog is the iPhone XR and let us remind you that while it sports an LCD screen, it features a lot of the things that the iPhone Xs and iPhone Xs Max come armed with, including Apple's first ever 7nm FinFET chipset, the A12 Bionic.

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Gareth does note though that the camera system also supports Smart HDR, which allows the iPhone XR to "really capture the high-end elements of a photo, fusing the light and dark elements well", and that the pictures he took were clear, sharp and colourful. Both boast a dual-lens 12-megapixel camera. If anything, analysts have been disappointed that the iPhone XR is so "cheap" because they're anxious it might cannibalize iPhone XS sales.

The company said the new iPhones would start at USD 750, USD 1,000 and USD 1,100. iPhone XS and iPhone XS Max will be available for pre-order beginning Friday, September 14 and in stores beginning Friday, September 21. It features an edge-to-edge display and a faster processor than the $699 8 Plus. If you want a 2018 iPhone (and not the iPhone 8, 8 Plus or iPhone 7), you can keep a little more money in the bank.

Price (duh): The iPhone XR isn't cheap, but it's not a $1,000 phone, either.

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