Hundreds queue as Tesco opens first Jack’s discount stores

Hundreds queue as Tesco opens first Jack’s discount stores

Hundreds queue as Tesco opens first Jack’s discount stores

John Perry, managing director of SCALA, added: "With discount retailers Lidl and Aldi reported to control around 13% of the United Kingdom grocery market, it's no surprise that retail giant Tesco has launched its own discount chain, Jack's".

Most products will be Jack's own brand and the chain will have 2,600 lines.

In 1919, Tescos founder Jack Cohen started selling armed forces surplus stock from his market stall in Well Street, Hackney.

Tesco plans to open between 10 and 15 branches over the next year in the United Kingdom, investing at least £20m (€22.5m) in the project and creating 250 jobs.

Tesco's first Jack's discount store was packed with shoppers when it opened yesterday, with some queuing from 3am.

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It revealed that 8 out of 10 of the food and drink products stocked in Jack's will be either grown, reared or made in Britain.

To compete with them, Jack's would have to expand rapidly while undercutting Aldi and Lidl's prices at a time when the two incumbent discounters are bound to review their own costs in a bid to show the new kid on the block who rules this roost.

Customers will not be able to use Clubcard points at Jack's and there will be no online site.

"It's fitting that today, we mark the beginning of Tesco's celebration of 100 Years of Great Value by launching a new brand bearing his name: Jack's".

Competition at the top of the United Kingdom supermarket sector has continued to intensify since the initial price wars to attract customers and protect market shares in the stampede to the discounters.

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Tesco is Britain's grocery market leader with a share of 27.4%, while Aldi and Lidl have increased their combined share to 13.1%, according to the Kantar Worldpanel data.

A spokesman for Tesco said: "We have only confirmed two stores at the moment, and that's the only information I can give at the moment".

The budget store, in Fenland Way, opened to shoppers today after the Jack's brand was launched yesterday by Tesco chief executive Dave Lewis. They have lowered prices and improved service, but analysts say that with Aldi and Lidl growing at 10% a year it makes sense for Tesco to try to capture some of that growth.

Morrisons has a 10.2% share ahead of discounter Aldi with 7.6%.

Mr Lewis said that beyond the initial 15 stores, there is "optionality" for further outlets but it is "not a calculation we're now making".

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Tesco copies the tactics of the German discounters, whose limited-range stores have won over increasing numbers of British shoppers.

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