Ikea to launch e-commerce operations in India

Ikea to launch e-commerce operations in India

Ikea to launch e-commerce operations in India

"We are looking for other city centre stores ... we expect to open more like this but also other formats [with] home furnishing accessories and a food offer". The Ikea.com website gets more than 2 billion visitors each year.

Swedish home furnishings retailer Ikea would commence its e-commerce operations in the country by March next year, Ikea India Chief Executive Officer Peter Betzel said Thursday. IKEA's fast expansion in India is marked by a huge response it received in the cyber city of Hyderabad in August.

"We're exploring new store formats in city centres - all with the aim to improve the meeting with our customers both physically and digitally", said Jesper Brodin, CEO of Ikea's Ingka Group, which operates Ikea stores in the US, Europe, China and other worldwide markets.

The retailer is set to expand into South America through a new franchisee, department store chain Falabella, with stores to open in Chile, Colombia and Peru.

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Last month, the company said it planned to open 25 retail stores across India by 2020.

Ikea will open 15 new stores across Mexico, Estonia, Ukraine, Puerto Rico, Oman, Luxembourg, Macau and the Philippines in FY19.

The smaller Ikea stores cropping up in central urban locations are also providing new opportunities for the company to increase sales and customer engagement.

However, the company expected high number of online orders in coming days, he added.

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We scoped out the new locale, and we discovered that it's only a short distance from the Nagasandra Metro Station so you can skip out on the traffic jams (a dream come true in Bangalore).

Ingka Group said in a separate statement that its full-year sales rose to €34.8 billion from €34.1 billion a year earlier. Rising sales and service revenue at the global level has given a boost to Ikea's expansion across the globe.

Ikea said its priority was to meet its quality commitments towards customers and co-workers, and alluded that India offers a significant enough market opportunity that is worth being patient for.

After acquiring assembly service TaskRabbit in 2017, Ingka said it's expanding that service to Canada this year after integrating it fully in the USA and UK.

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