Amazon Drops $25 Minimum For Free Shipping

Amazon Drops $25 Minimum For Free Shipping

Amazon Drops $25 Minimum For Free Shipping

The best guess is that it will run through the holiday season until a week or so before Christmas-while Amazon can still guarantee delivery by the holiday. Most notably, Target announced it is offering all of its customers free two-day shipping until December 22 with no order minimum. The Amazon help page explains that delivery will take five-to-eight working days and then only after all the items in your order are available, including pre-ordered products.

But Amazon early on Monday announced that it'll now offer free shipping with no minimum purchase through the holiday season.

USA online retail sales in November and December will rise 14.8 percent, to $124 billion, software maker Adobe said last week in a forecast based on data from 80 of the 100 largest online retailers.

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Target last month raised the stakes for the all-important holiday shopping rush, offering US customers free two-day shipping.

Although this move by Amazon will be a blow to both Target and Walmart, it just goes to show why competition in the market is so important for consumers.

It's offering free shipping on all holiday orders arriving in time for Christmas. Analysts estimated that Amazon took almost half of all online retail sales in 2017, and that it will account for even more this year.

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New for this Black Friday, Amazon Fashion has launched its "try before you buy" service, Prime Wardrobe, which aims to make shopping for fashion more convenient than ever. The company expects sales for the fourth quarter to be between $66.5 billion and $72.5 billion.

Typically, Amazon shoppers need to spend $25 to qualify for free shipping or pay $119 a year for a Prime membership. For instance, Amazon's non-Prime free shipping program includes hundreds of millions of items, far more than Walmart's entire online selection of over 75 million.

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