Apple is selling refurbished iPhone 8 and 8 Plus starting at $499

Apple is selling refurbished iPhone 8 and 8 Plus starting at $499

Apple is selling refurbished iPhone 8 and 8 Plus starting at $499

Apple has announced that, as of next quarter, it will no longer report unit sales figures for iPhones, iPads and Macs.

Last year, Apple had to face one of the most controversial year endings when the infamous performance throttling feature was discovered to bog down older iPhones. The slide continued in pre-market trading Friday, with the stock falling 5.8 percent as of 7:15 a.m.in NY. However, expectations for the guidance of the December quarter fell short of our view of about $93.5 billion versus management's range of $89 to $93 billion.

Analyst Walter Piecyk from BTIG Research said that it was typical for companies whose figures are about to go tits up to stop reporting metrics. The CFO tried to soft-soap the decision by telling analysts "a unit of sale is less relevant today than it was in the past" due to the wide range of models and price points and the reporting change is in the "best interest of investors".

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Apple has started selling refurbished versions of the iPhone 8 and iPhone 8 Plus from previous year. Its revenue, however, rose 20 percent over the year-ago period to $62.9 billion, according to a company statement.

Apple Chief Executive Officer Tim Cook said the forecast was partly driven by weakness in emerging markets, including India and Brazil, and currency volatility. Region-wise, all five categorised markets turned in positive revenue, with Japan's 34 per cent rise leading the pack.

Thursday's update showed that iPhone sales in the three months to 29 September were level with the same period a year ago, despite the launch of the more expensive XS and XS Max models in the final fortnight of the quarter. Both beat expectations. The company also recorded its highest ever quarterly services revenue: $10 billion, up 17 percent YoY.

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The global sales accounted for 61 per cent of Apple's final quarter revenue and its services revenue reached an "all-time high" of $10 billion.

Apple's revenue from other products recorded the maximum growth, bringing in US$4.23 billion, up by 31% YoY. That's a nice jump for a category that saw its lowest sales numbers since 2010 in the third quarter.

The company also argues the quarterly numbers and prices do not necessarily tell the whole story as it diversifies into other business areas.

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"Apple will have trouble maintaining its recent valuation bump if the market clearly sees declines in shipments", said analyst Richard Windsor on his Radio Free Mobile blog.

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