Iceland Christmas ad on orangutan plight banned for political rule breach

Iceland Christmas ad on orangutan plight banned for political rule breach

Iceland Christmas ad on orangutan plight banned for political rule breach

But the retailer has been left "extremely disappointed" by a decision this week to not approve the advert for broadcast by Clearcast, the organisation which enforces advertising standards on behalf of the four commercial TV broadcasters in the UK.

Iceland's emotional Christmas advertisement featuring a cartoon orang-utan has been banned from television for being "too political" - a vetting body says it can not clear the Greenpeace-made film which highlights the plight of the orang-utan because it breaches guidelines.

As part of its festive campaign the discount supermarket struck a deal with Greenpeace to rebadge an animated short film featuring an orangutan and the destruction of its rainforest habitat at the hands of palm oil growers.

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Richard Walker, managing director of Iceland said: "Throughout 2018, we have led the retail industry to take action in areas such as rainforest destruction for palm oil and plastic pollution of our oceans".

Iceland has had its Christmas advert banned in a shock move that's left the supermarket unable to compete with its rivals like Marks & Spencer and John Lewis.

Orangutans are now classified as a critically endangered species owing to habitat loss in countries such as Malaysia, where the palm oil industry dominates.

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"We think this is a huge story that needs to be told". "We got permission to use it and take off the Greenpeace logo and use it as the Iceland Christmas ad".

A fifth shared: "I don't shop at Iceland but it's very bad to think that this advert was banned simply because they aim to remove palm oil ingredients from their products. Will you help us share the story?"

"You won't see our Christmas advert on TV this year, because it was banned", Iceland wrote on Twitter.

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Iceland said it had spent around £500,000 on the campaign, booking "primetime" TV slots through its media agency 7stars. "We are proud to be encouraging consumers to make more sustainable choices, even without the support of TV advertising, ahead of the Christmas shopping season".

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