Apple trolls Google with giant billboard at CES 2019

Apple trolls Google with giant billboard at CES 2019

Apple trolls Google with giant billboard at CES 2019

It also included the URL to Apple's privacy website.

"What happens on your iPhone stays on your iPhone", Apple's display advertisement, which is made to rhyme the famous wordplay "what happens in Vegas, stays in Vegas" near the LVCC says.

FOR YEARS, APPLE has shunned CES, but like a recently dumped individual checking in on what the ex is up to, it's awkwardly making its presence felt all the same. Apple's ad was in a place where it could easily be seen by riders on Las Vegas monorail cars emblazoned with an ad reading "Hey, Google".

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Spotted by Engadget's Chris Velazco, Apple's trollish ad is a play on the famous phrase: "What happens in Vegas, stays in Vegas", changing the "in Vegas" parts to "on your iPhone".

Last year, CEO Tim Cook gave a speech that seemed to take aim at practices of companies like Amazon and Facebook, saying opposing privacy regulation "isn't just wrong, it is destructive".

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CES is scheduled to begin on Tuesday. That's especially true for Monday, Jan. 6: "Press day" is comprised of at least a dozen press conferences, starting at 8 a.m. PT sharp (11 a.m. ET, 4 p.m. UK) with LG.

Apple displayed a big message alongside a hotel at the start of CES that showed its commitment to privacy.

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