Amazon Launches Free Streaming Service ‘IMDb Freedive’

Amazon Launches Free Streaming Service ‘IMDb Freedive’

Amazon Launches Free Streaming Service ‘IMDb Freedive’

Freedive represents a bigger push to monetize video content with full-length movies and hit TV shows. Customers don't need a subscription to enjoy Freedive content, but they do need either a Fire TV device or a computer to access the content through IMDb's website. That said, Freedive is a bit different from current streaming sites insofar that it's completely free and, in turn, ad-supported.

Along with a selection of high quality films available on the Freedive video channel - which includes the likes of Drive, Adaptation, True Romance, Memento and The Last Samurai - viewers will also be able to stream a somewhat random mix of television shows, such as Gilligan's Island, The Bachelor, Duck Dynasty and Heroes.

It's a free service called "IMDB Freedive".

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IMDb, which started as a repository for Hollywood credits, has morphed into an entertainment destination in its own right, and it has been a draw for advertisers, which can run video ads that takeover the homepage. The content joins IMDb's existing short-form original videos like The IMDb Show and No Small Parts.

Amazon, which acquired IMDb in 1998, claims the site has more than 250 million unique monthly users worldwide. Love Me., The Remix and the newly launched web series Four More Shots Please! which will be available on the platform from January 25.

"Customers already rely on IMDb to discover movies and TV shows and decide what to watch", said Col Needham, Founder and CEO of IMDb. Fire owners can navigate the service by way of a new icon in the "Your Apps & Channels" section or by telling their Amazon smart device, "Alexa, go to Freedive".

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Amazon is competing with YouTube, Facebook, Hulu, Roku and even Walmart, which owns Vudu, in the ad-supported video space, a category that is increasingly attractive for brands that can't count on TV as the next-generation of viewers migrates online. Presently, Freedive is only available for the U.S customers.

Late a year ago, YouTube started showing ad-supported movies, too.

Amazon has 4 percent of the USA digital ad market, good for No. 3, behind Google and Facebook. Meanwhile, Amazon's entire ad business has been growing rapidly, and it is now the No. 3 digital ad company in the USA, according to eMarketer.

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