LG unveils enormous 88-inch 8K TV at CES 2019

LG unveils enormous 88-inch 8K TV at CES 2019

LG unveils enormous 88-inch 8K TV at CES 2019

While the single color option is a disappointment, the stand itself is a minimalist's dream: it's low to the ground, open at the bottom to allow for storage and fairly innocuous.

LG are also upping the ante when it comes to on-board smarts.

Line View allows the TV to be partially unrolled, allowing for management of specific tasks that do not require the full TV screen.

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A rollable OLED TV is a true game-changer, liberating users from the limitations of the wall and freeing them to curate their own personal space which no longer needs to be reserved full time for TV viewing. This includes a 65 inch 8K OLED TV screen, 65-inch 4K OLED and the high-end 88-inch 8K OLED TV screen.

Han promised to expand the production of large OLED displays and develop new markets with differentiated products such as slim, rollable, transparent and crystal sound OLED (CSO) panels. Any details around pricing haven't been released yet but the unique model will set you back well north of five figures and will cost about the same as a small vehicle.

Still, what we saw was particularly impressive. Of course, what we're really hoping to see is the long-awaited 65-inch rollable TV, which reports have pegged for the event this year. The new TV is equipped with LG's second generation of Alpha 9 intelligent processor and deep learning algorithm for a stunning AI picture and sound quality.

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At the base of the TV is a 100 watt front-firing Dolby Atmos sound bar which also serves as a housing unit for the TV when you're not watching it.

The TV runs on LG's webOS which is integrated with Google Assistant. And if you're looking for third party smart home integration, you'll find support for Amazon Alexa, Apple HomeKit, iTunes and AirPlay. If you turn the TV on and off five times every day, it means it should work for more than 13 years without any problems, and this is without a doubt more than enough for most customers willing to spend that much on a luxury product.

Want more CES 2019 highlights?

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The huge 88-inch Z9 TV is the company's crown jewel in the emerging 8K battle set to play out between major TV manufacturers in the coming years. Check out everything we've seen, live from Las Vegas!

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