Mobile adds more phone subscribers than expected in fourth quarter

Mobile adds more phone subscribers than expected in fourth quarter

Mobile adds more phone subscribers than expected in fourth quarter

AT&T calls it "building a narrative".

The executive adds that AT&T's infrastructure is 5G-ready, and can be enabled via a software upgrade.

"Every company is guilty of building a narrative of how you want the world to work".

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"What we're trying to do is two things".

That's where complaints of misleading marketing come from, calling something 5G when it isn't and confusing users about what it really means. In response to AT&T's antics, Verizon took out full-page ads in The Wall Street ... In his screed, Malady issued a challenge: "That's why we're calling on the broad wireless industry to commit to labeling something 5G only if new device hardware is connecting to the network using new radio technology to deliver new capabilities". OpenSignal measurements previous year found that AT&T's average 4G speed nationwide was 15Mbps, behind T-Mobile's 21.6Mbps and Verizon's 20.6Mbps.

T-Mobile, however, took another tack more fitting its corporate personality by roundly mocking its rival on Twitter.

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T-Mobile said as part of its preliminary fourth-quarter and full-year earnings announce today that the 7 million customers it added in 2018 marks the fifth straight year the company has added more than 5 million customers during the course of a year.

"The potential for 5G is awesome, but the potential to over-hype and under-deliver on the 5G promise is a temptation that the wireless industry must resist", Verizon said.

T-Mobile CEO John Legere addressed the situation in his recent 2019 predictions blog post, saying that AT&T would "basically be lying to their customers" with this 5G E icon and promising that he and the rest of T-Mo "will continue to call them on it". In light of this, real 5G can't arrive fast enough.

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