Netflix Password Sharing Practice Will Be Stopped By This AI-Powered Tool

Netflix Password Sharing Practice Will Be Stopped By This AI-Powered Tool

Netflix Password Sharing Practice Will Be Stopped By This AI-Powered Tool

Software maker Synamedia said that the artificial intelligence system looks for potentially fraudulent activity.

Sharing your Netflix account may be a little more challenging in the future thanks to new software that was unveiled by Synamedia at the CES 2019 technology show in Las Vegas this week.

When it finds it, in some cases it would ask you to upgrade to a premium account that includes sharing.

Many of us either know (or are) people who share their Netflix account with friends and family, or leech off the one person they know that's willing to pay for a subscription.

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'Our new solution gives operators the ability to take action.

According to one survey, almost 26 percent of millennials use a password from someone else's account to binge-watch shows on an online streaming service.

It predicts that by 2021, credentials sharing will account for £7.8billion of losses in pay-TV revenues.

While, according to Netflix, "the number of users that can stream at the same time will depend on your Netflix plan", those who pass on their credentials unlawfully can be chased and identified by an algorithm used by Synamedia.

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Research quoted by Synamedia reported that younger generations are used to accessing streaming services for free and rarely become paying customers.

"Many casual users will be happy to pay an additional fee for a premium, shared service with a greater number of concurrent users", Racine said.

This platform then analyses data from all users, which depends on many factors, like the location of the account that has been accessed, what content is being watched, and through which device, etc.

While Synamedia says it will help providers shut down large-scale, for-profit account sharing run by fraudsters, regular users will also be targeted for "upselling".

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Synamedia says the system has already begun trials, though no official release date has been set as of yet.

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