Netflix's 'Black Mirror: Bandersnatch' sued for possible trademark infringement

Netflix's 'Black Mirror: Bandersnatch' sued for possible trademark infringement

Netflix's 'Black Mirror: Bandersnatch' sued for possible trademark infringement

Bandersnatch, which debuted last month, is a technically-ambitious feat, allowing viewers to direct the main character's actions and decisions and choose the path that his story will ultimately take.

For the three or four people as yet unfamiliar with Bandersnatch, the feature-length episode is set in 1984, and deals with a young video game programmer named Stefan who pitches his demo for an adventure game based on a choose-your-own-adventure-style book of the same name to a successful game publisher.

"Netflix has no license or authorization to use Chooseco's trademark and, upon information and belief, used the mark willfully and intentionally to capitalize on viewers' nostalgia for the original book series", the lawsuit states.

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Black Mirror: Bandersnatch is on the receiving end of a lawsuit from the owners of "Choose Your Own Adventure" books.

She also reiterated that Bandersnatch has nothing to do with the books, which were recently licensed by 20th Century Fox to develop an interactive film series.

Bandersnatch isn't the first instance of Netflix using interactivity in their content, with the platform previously including it in content aimed at children including Puss in Book: Trapped in an Epic Tale and Stretch Armstrong: The Breakout.

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Chooseco LLC is asking for at least $25 million in damages or profits (whichever is greater) from Netflix Inc., owing to alleged trademark infringement, false designation of origin, unfair competition, and trademark dilution. They claim that there have been negotiations surrounding the development of a "Choose Your Own Adventure" series, but it never came into fruition. "We would prefer not to resort to litigation, but given the damage that we will suffer as a result of the use of our mark we've been left with no other option".

The Choose Your Own Adventure series has sold more than 265 million copies worldwide.

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