Spotify hardens its stance on ad blockers

Spotify hardens its stance on ad blockers

Spotify hardens its stance on ad blockers

At last report, Spotify has about 95 million free subscribers as of the 1st quarter of 2018.

What just happened? It shouldn't come as too much of a surprise to learn that Spotify doesn't want people using ad blockers.

With its tougher stance, Spotify says it has the right to suspend any accounts that use ad blockers.

Users who will keep their ad-blocking software active after this date may get their accounts suspended or banned entirely.

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The new policy forbids "circumventing or blocking advertisements in the Spotify Service, or creating or distributing tools designed to block advertisements in the Spotify Service".

It's not clear under what circumstances the company will outright give the boot users for blocking ads, or whether it plans to issue warnings ahead of taking such an extreme measure.

According to Spotify, 1.3% of their users are using ad blockers with their free app.

Spotify did not immediately return CNET's request for comment.

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While the music streaming service has a decent number of paying users, a large percentage of the userbase stick with free, ad-supported accounts. But profitability has been extremely hard, so much so that it just posted the first profitable quarter in the streaming service's twelve-year history.

"There are endless ways to tell stories that serve to entertain, to educate, to challenge, to inspire, or to bring us together and break down cultural barriers", Spotify CEO Daniel Ek said of the acquisitions in a blog post this week.

Spotify's web player is one of its best features, but it also opens the door to a significant problem: Ad blockers.

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