Apple confirms March event, video streaming service launch likely

Apple confirms March event, video streaming service launch likely

Apple confirms March event, video streaming service launch likely

Apple has announced that it will be holding an event on March 25.

After long-standing rumours about Apple's event for subscription services in March, the Cupertino-based company has finally confirmed about the same.

Sources previously told Reuters that the company is targeting April for the launch of a streaming television service that will likely include subscription TV service. The same tagline was seen in 2006 when the company had given a preview of Apple TV and announced that it would start providing movies on iTunes.

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Rumour has it that the service will combine original content and existing third-party subscription services.

There's no word on how this new entertainment platform will work but it could be similar to services such as Netflix and Amazon Prime Video with users paying a monthly fee to gain access to content on demand.

As Apple turns to Hollywood, earlier reports said actresses Jennifer Aniston and Reese Witherspoon and Star Wars director JJ Abrams would join Apple at the event.

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Like other Apple events, the company will also be streaming this event on its website for interested folks to see from all over the world.

Apple's services business is on pace to generate $50 billion per year by 2021, the company had said. "In a few years, we are not going to be able to imagine our lives without AR".

Apple's shift to services comes at a time when iPhone hardware sales are declining because -well everyone has an iPhone.

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A previous report by Bloomberg also predicted an Apple AR headset to ship by 2020.

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